Jo’s Full Story

After spending over 20 years in the finance industry it was time for a change so after being made redundant I decided to follow through on an idea that I had back in 2007.

The concept of my core product the “Toosh Coosh” was born out of frustration when my children were not able to sit at the dinner table correctly to eat without making a big mess. You only need to look around at any family restaurant to see parents with the same ordeal. As a parent, I saw the need to find a child-friendly seat that was portable, practical and accessible to all families.

After doing some research I was not able to find a suitable product on the market so my son and I had a revelation: we should design a support seat for older children making it a coosh for your toosh – Designed by kids for kids.

We wanted something simple that was portable and could be used in café’s and restaurants as they only provide high chairs these days. Our friends were very excited about our venture and joined in the effort to cheers us on!

After having a year off to unwind from the stressful corporate world and to spend some quality time with my children I decided to embark on this journey.

It was important for me to engage certain parts of the community so I am pleased that Wesley Packaging Services will be assisting me with my distribution needs. Their involvement is particularly important to me as I have a sister with disabilities who worked in a sheltered workshop for many years. I am very proud to have their support and feel that my customers will value their participation in delivering a quality wholly owned and Australian made product.

I am passionate about creating a strong brand and enjoy building long lasting relationships so I want every customer and business partner to feel that they know me personally – I am my brand and stand by what it represents.

My mission is to provide practical solutions that assist the needs of parents and children.